New Gift Card Rules

As someone who's spent a substantial amount of age brainstorming prize pools for various online and in-store promotions, I have to affirm that I was pleased to learn of the Fed's ruling today on gift cards. Allow me to clarify. As gift cards have grown in popularity throughout the years, retailers have pedaled them as impulse buys at checkout counters while marketing folk, including yours truly, have included them as prizes in countless sweepstakes and promotions. More information: click here.